Is your message clear, powerful, succinct?
Do your communications work?
Gail Goldberger is a versatile and experienced writer with exceptional ability to write copy with clarity, insight, inspiration, and impact.
Her work has successfully increased attendance, membership, volunteerism, client intake, philanthropy, and major media coverage.
- Gail widened the scope of The Morton Arboretum’s member newsletter,SEASONS, to include education, research, advocacy, and mission-related initiatives, paving the way for the publication’s subsequent high-impact redesign.
- With the marketing team, she launched and wrote weekly columns about trees for the Chicago Sun Times, the Arboretum’s first penetration of the city’s newspaper market. Gail also wrote marketing collateral and website content, and with same team, increased visitation making The Morton Arboretum the third most visited public garden in the U.S. and sixth most visited cultural attraction in the Chicago metro area.
- Gail provided counsel, prospect research, and proposal writing services that vaulted a 12-year old voluntary environmental organization into full-time operating mode with funds for staff and programs on the Southeast side of Chicago. She wrote a media advisory and pitched stories that generated major media coverage including a feature article in the Chicago Tribune.
- With no prior experience in education, she authored and co-authored two chapters and a selection of abstracts and executive summaries for School Reform in Chicago, a report commissioned by the Chicago Community Trust for Chicago’s philanthropic community. Both chapters subsequently published in Breaking Through: Transforming Urban School Districts, Teachers College Press, Columbia University, New York/London (2006).
- Gail broke into new fields (ornithology, conservation, environmental issues, health care) writing and editing expert copy that required interviews with prominent naturalists, scientists, doctors, and public officials.